What you get
Expert-level AI results — without needing to become an AI expert.
INSTANT FREE ACCESS to our flagship tool: The Ultimate Prompt Creator™ (UPC)
The Ultimate Prompt Creator™ takes any idea, goal, or basic instructions and turns them into an expert-level prompt that helps AI deliver its best work.
There’s no “give us your email first” nonsense.
You can start using our most powerful tool instantly for work, personal projects, creative projects, research, brainstorming, content, coding, or anything else.
If you can chat, you can get consistent, high-quality AI results tailored to your goal.
UPC Supporter Toolkit ($19 one-time)
Whenever we find ourselves repeatedly solving a specific problem or chasing a specific kind of result, we turn that workflow into a specialized UPC tool.
And if you decide to support our project, you get lifetime access — for $19 one-time — to the UPC tools we use ourselves for image, video, and content creation.
You can keep reading, or:
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What you can expect on this Substack
The fastest way to confidently work with AI is often to use it first for personal interests and for things you genuinely enjoy doing.
Because in the end, the same principles apply to business as well.
That’s why the focus of this UPC Substack is helping make AI more accessible, practical, valuable, and genuinely fun to work with.
So expect practical use cases, image and video creation, and the kinds of things people actually enjoy using AI for.
Here’s what you can find on our Substack:
UPC guide and tool interviews
Alongside a detailed Ultimate Prompt Creator guide, we also “interview” our UPC tools and let them explain in their own words who they help, how they work, and why they might be useful to you.
Example use cases for all UPC tools
We share a variety of use cases for all UPC tools. Some come with a detailed breakdown of our thought processes; others are more straightforward.
Links to our resources
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Who’s behind this project?
We’re Paul and Christian — a Dutch father-son duo with very different natural strengths, but shared interests and values.
Christian is the creative one. He’s especially into AI image creation, video creation, and other hands-on creative AI projects.
Over the years — thanks in part to his father — he’s also developed both interest and experience in human behaviour, target market research, marketing, and SEO.
Outside of work, his interests include AI image and video creation for fun, Harry Potter, online gaming, personal development, and becoming more self-sufficient.
Paul is the analytical one. He loves going deep into research and turning what he finds into something practical and useful.
His background is pretty diverse: from customer support and financial advice to local marketing, affiliate marketing, SEO content writing, and building custom AI solutions.
For him, AI is the thing that finally makes it possible to turn a lot of long-held business ideas into reality — so that’s exactly what he builds behind the scenes.
One is creative, the other analytical.
One mostly builds, the other mostly shows.
Both believe in thinking and writing first — then using AI as an amplifier.
Both love creating AI art — though one of them is still a noob. Guess who.
But more importantly, we share the same values:
Live and let live
Treat others the way you’d want to be treated
Input equals output, and you’re part of that equation
We also think it’s important not to forget to laugh a bit. Too many people take themselves — and others — too seriously. It drains the fun out of life.
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What we’re building toward
Just to be transparent: this isn’t the only thing we’re building, even though we genuinely enjoy doing it.
But by giving free access to our main tool, plus lifetime access to other UPC tools for just $19 one-time, we think we’ve built a strong, low-barrier foundation.
From here, we want to keep growing by sharing more use cases and creations.
At the same time, this Substack serves two purposes: it helps us build a public presence by offering genuinely useful value, and it serves as a business card for other work we do.
That said, we’re not going to mix everything into this Substack.
We’ll use our personal profiles to also share personal perspectives on AI, other things we think are worth sharing, and more of the business side of what we’re building.
If you’re interested to see what keeps us busy:
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