About Us
We’re a Dutch family of five — all using AI for years already for personal and creative use cases, and 1.5 of us for business as well.
Don’t expect AI guru BS from us. And definitely not the “automate everything until you become a robot yourself” kind of advice.
We build AI tools for ourselves and continue using them long after we created them. The ones we use the most, we give away for free.
So, if you’re wondering why you should check out this Substack, the free value by itself could be a legitimate reason. 😃
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Who are we?
It’s Paul (father) and Christian (oldest son) who run this Substack.
The other family members, Yrea (mother), Oana (daughter), and Orlando (youngest son), are involved too, but mainly share their creations.
We all have one thing in common: we love to create AI images, videos, and music.
Aside from that, we’re quite a unique mix of personalities and interests:
Ranging from business, marketing psychology, self-development, and self-sustainability to book writing, gaming and much more.
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What can you expect from us?
We have a lot to share. Just expect a more down-to-earth approach to working with AI, where our focus is simply on sharing what we do.
And of course, what our family tools can do, how we personally use them, and what we create with them.
But we are also ongoing learners, and we like to share that imperfect but exciting journey with you as well.
And we like to laugh a bit — a lot actually, if you ask others... 😂
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Where is this project leading to?
This is us building a public presence: part 1 of our game plan.
Part 2? Truth is, we haven’t fully decided on that one yet.
Several options are on the table, but sometimes it’s better to just start the journey instead of deciding on the end goal upfront.
So for now, our goal is simply to enjoy this journey — and we hope you do too.

